GyFTR, one of India’s leading digital rewards and gifting platforms, has announced a new partnership with Action Tesa, a leading manufacturer of MDF, particle boards and engineered wood panels, to bring an integrated rewards and gifting experience to Action Tesa’s channel partners.
As part of the partnership, GyFTR will power the rewards redemption journey directly within the Action Tesa app. Channel partners will be able to convert their earned reward points into digital gift vouchers from a wide range of leading brands, along with merchandise and physical gifting options, all through a single, seamless interface.
GyFTR will take charge of the entire rewards fulfilment cycle for the programme, managing everything from catalogue curation and digital voucher issuance to merchandise sourcing, packaging, logistics and last-mile delivery. This gives Action Tesa a ready-to-go, fully managed redemption ecosystem, while its channel partners get a convenient, unified experience without ever leaving the app.
Speaking on the partnership, Mr. Arvind Prabhakar said, “This is an exciting new segment for us, and it comes from a simple belief every time someone opens an app like this, they should walk away feeling like it was truly worth their while. We’re excited to bring that rewarding, value-for-money experience to consumers in this space.
With this partnership, GyFTR continues to strengthen its position as a one-stop platform that brings digital and physical rewards together giving brands like Action Tesa the flexibility to offer their partners real choice in how they redeem their rewards.
